1. Few words
A poster is characterized for have limited words, the reason is a strategic visual reaction, people focus the eyes in the center of a visual picture by human nature, taking advantage of this, the center of your poster should have the central idea you are going to sell, this could be a letter, your logo design, but not words, you can use a letter with a creative design if that is your preference but never over information, because could impact in negative way the visual picture of clients. Nobody would read your poster if you use too many words, so used only a few words. Remember hierarchy, principal ideas most are in big letters and also the design and the abstract of the information must be in little ones.
2. Typography really matters
You might think it does not really matter the size or type of letter but is elemental in fact, cause depending on your brand you can only use a specific letter, I mean the same letters you used to apply to your flyers and your digital marketing on your website, this way people always will associate and remember your business.
In the other hand if the poster is a movie or some idea for an event, depending on the kind of event you should use a letter type sober, fresh or elegant, sometimes a bold type can be used for everything, but make sure to have professional people making your poster and take in count that typography really matters.
Sell people emotions, wherever if they are happy, sad, relaxing or reflective moods, people only care about a poster that makes them feel something trough image, sentences or the combination of both.
Illustration work is a great way of combined words and design for a good presentation of feelings. The idea is that the viewer not only look a poster with a drawing, image or a simple design, the idea is for the viewer to be immersed in needs created through the brand of a business or event.
These needs are created through feelings, for example a campaign for adoption of animals must be accompanied by images of reflection on how hard it is for these animals to live adrift without any human who has it in their care, a Campaign on the other hand of alcohol must generate in people the need to consume a product to weigh the difficulties of life, in that sense alcohol must evoke greatness or joy, create needs always, always depend on the emotions you generate in your customers.
4. Balance and size
The image most have a balance composition that guarantees symmetry, It does not mean put it on the information on the center, it means, images and letters or illustration you did to the poster, should be adjusted hues, a good size representation. Adjust doesn’t mean the blurb must be superbly focused. It suggests that one side isn’t heavier; it doesn’t contain most of the information or most of the illustrations. Also, size is related to the impact you are looking for, depends on the marketing strategy you used. Not always poster must be vertical or big, have fun and be creative.
5. Use Shapes and have fun
Shapes make different. They make rules that lead the customer eye around the publication and Causes in the client the need to observe for more seconds than normal. Regardless of whether used to contain content, make an intriguing structure or lead the watcher’s eyes in a specific heading the utilization of shapes in occasion notice design is adaptable and obviously compelling. Shapes could be a way to have fun while designers are structuring their work and also it implies a fresh and youth poster but it is many versatile because can represent an elegant design too. Everything will depend on the clients, brand and necessities in the business.
Something important to considerate before making a poster is the target and how it’s going to react or how should react, I’ll show you some elements you should considerate in general about it:
Nobody has more than seconds in streets or malls when they walk or goes in a car to look all the information on your poster printing, that’s why the less information you put it on, would be better for their visual time to connected with the central idea you’re selling.
Depending on your product, brand or event, the color would vary but a golden rule you should respect about color is never mixed bright colors with bright colors, colors are all about contrast, that’s why black and white are essential classic options for letters.
Imagination and creativity are important but is not funny or strategic make people convulsed due to a poster. Fresh and creative don’t imply use all the color palette. Remember that a sober work sells more.
At least the logo must have a striking design, because a customer who goes to the street walking is not looking everything that surrounds him, he probably is thinking about his life, and don’t pay attention to every poster or advertising in the city, but if you have a really interesting logo, picture or illustration on it, he will stop for a few seconds to know what is about.